Help drive direct business to reduce costs and reliance on third parties. Engage with current and potential clients in a cost-effective way.
Customer relationship management techniques and technology continue to evolve but remain a crucial part of driving direct business. Yet many hotels do not have, or do not utilise, the systems and processes in place to make the most of effective, meaningful customer engagement:
Improvements in database awareness
Sign up campaigns
Programmed monthly newsletters
Distributions up to 2,000 contacts per month included